It today's legal economy starting and launching a small law firm is difficult and costly. There is an abundance of lawyers in the legal industry and more entering the industry everywhere. There are only so many positions available through government, charities, and large law firms. Lots of lawyers end up opening their firm, which is completely viable but very difficult at first. Here are three tips by Michael LeRoy Orlando that will help you launch your law firm.
Take the time to learn content writing and blog writing. You should be doing all of your marketing in-house and saving your money for other things. You may end up paying SEO consultants thousands of dollars if you don't keep marketing in-house. If you don't know how to market yourself, find resources that teach you. The internet is a great place to start.
Avoid print advertising at all costs. Print advertising is expensive and ineffective. The same goes for investing in billboards. If you can afford to advertise on billboards then so be it, but you will likely lose money rather than bring in new clients.
Don’t spend a lot of money on a good copying machine. You can be printers that scan, print, and copy for less money then large copiers/printers/scanners that are built for high usage at large firms. You can get a simple printer that you would use in your office at home. Modern printers are high tech.
In Orlando, Michael LeRoy started his firm with two colleagues. He is now the managing partner of Fulmer LeRoy & Albee, PLLC, with its principal office in Orlando. The firm also has offices in Ft. Lauderdale and Tampa.
